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About Our WOFE Company

We are an energetic and young team determined to bring top class products to the Chinese public. We are from a wide and varied background, Sweden, Ireland, and China. We have been living and doing business in China individually for nearly 20 years. We decided to join forces and overcome the huge obstacles in opening a wholly foreign owned import company in China, but we did it, and now we are at your service !

Our Mission

We all know the economic strides China has made in the past decade. People are becoming richer and richer and their lifestyles have improved immensely, so they are willing to pay extra for quality health conscious products.They are also experimenting with foreign imported food and love showing it off to new friends.

This is where we can help, we are giving any foreign companies the chance to put their product on the huge Chinese market. You will deal direct with us foreigners at Healthy Imports, there is no need to worry about language barriers or all the others fears of doing business directly with Chinese companies.

Testimonials

“We are proud to appoint Healthy Imports China as our sole distributor in China.  Healthy Imports China are a very Professional and Innovative company and with their determination and expertise we are confident they will promote Rocwell Natural Mineral Water as a quality branded bottled water in China and contribute to Rocwell becoming a Global product.”





 Sharilene Loughran

 Sales Manager (Consumer Products)

www.rocwellwater.com


Are You Ready for China?

Why you should find a qualified agent.

Be ready to change course from time to time.
Be prepared to face some of the longest and hardest negotiations you’ve ever seen.
Always have an ace up your sleeve.
Have patience, a lot of patience, (even more than with your wife).
Be ready to tell some white lies.
Be ready to make friends.
Be prepared to give respect and receive respect.
Be ready to not believe anything they say.
Be prepared to not judge them.
Be ready to acknowledge that in most cases they have a short-term business outlook with you.
Be ready to know that in most cases they don’t know the value of a lifetime customer. No one has ever taught them.
Do not try to change them. They are the way they are.
Be prepared to have a plan B ready in case all else fails.
Be prepared to know that there is always someone who buys cheaper than you.
Be prepared to know that there is always someone who buys more expensive than you.

Finally, be prepared to know that China is truly unique.

 

If you are not familiar with China’s business practices and government regulations, distributing your goods directly maybe a complicated and time-consuming process. Applying for distribution rights and establishing your own distribution channels will be difficult. Chances of failure will be high.

 

The best way to enter the China market is through a reputable agent like Healthy Imports. This will allow you to have faster access into China’s market and with our knowledge and experience, your success rate will be higher and goods can be better distributed.

 

We can provide assistance in developing distribution strategies in China and the region. In this way, new products can be launched easier into the market and a distribution network can be set up rapidly without any problems dealing with distribution rights and licensing.

 

Apart from all these, the most important aspect  that one must understand before exporting his/her products into China will be to have a thorough understanding of China’s regulations, customs and controls towards imported goods. A market entry plan is also needed in order to penetrate the Chinese market. An assessment of your goods’ weaknesses and strengths can allow you to promote and distribute your products better. Understanding the marketability and profitability of your products in the Chinese market is thus vital before exporting your products into China.

 

Shanghai Expo April 2014

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